How you can write a blog stress free

by Kirsty France | Jan 20, 2020 | blog writing, blogging, writing

The look on your face when blogging gets easier… I’m going to hazard a wild guess that since you’ve clicked on a link about stress-free blogging, you find blogging stressful. Is that a fair assumption? The source of your stress could be the idea of getting your...

Christmas blog: Can you write one when your business has nothing to do with Christmas?

by Kirsty France | Nov 5, 2019 | blog writing, blogging, content marketing, marketing, writing

Firstly, an apology. I know that now we’re past Halloween the floodgates have opened and your social media feeds are full of Christmas. I can’t be helping with my Christmas blog posts and festive marketing tips either. To be perfectly honest, I should be talking to...

5 Christmas blog post ideas for businesses that create the perfect day

by Kirsty France | Nov 5, 2019 | blog writing, blogging, content marketing, writing

There are lots of fantastic businesses selling perfect Christmas gifts, but what about the rest of you? What if your business helps your customers to create the perfect Christmas? Are you writing a Christmas blog post to tell them about it? A wide range of businesses...

Does your blog suit the season?

by Kirsty France | Oct 7, 2019 | blog writing, blogging, content marketing, writing

Marketing success isn’t just about how good your message is. It’s about catching your audience at the right time and in the right mood. If you think about what season it is and what’s happening in their lives, you can include references to the things you can help with...

Why you need to know the difference between articles and blogs

by Kirsty France | Aug 13, 2019 | blog writing, blogging, content marketing, workshops, writing

Businesses come in all shapes and sizes, from the sole trader working at home to massive multinationals. The main differences in their marketing strategies tend to come down to budget. If you’re a one person business you’re unlikely to be able to afford to plaster...

How you can start storytelling in your marketing

by Kirsty France | Jul 9, 2019 | blog writing, blogging, storytelling, writing

I know, you’ve heard people like me bang on endlessly about using storytelling in your marketing. It’s a great way to get personality into your content and set yourself apart from the crowd. The thing is, how do you do it? It won’t surprise you to hear that it’s not...