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Do you share your values in your marketing?

by Kirsty France | Dec 14, 2020 | blog writing, blogging, business growth, business life, content marketing, copywriting, marketing, writing

Photo by Andrea Piacquadio from Pexels Marketing (and especially the selling part of marketing) can make a lot of us feel deeply icky. We know we need to sell stuff to make a living, but the idea of giving anyone the hard sell just feels wrong. There are lots of...

A copywriter’s letter to Santa

by Kirsty France | Dec 7, 2020 | business life, Christmas marketing, content marketing, copywriting, writing

Photo by Jill Wellington from Pexels I don’t know about you, but I sometimes struggle to tell people what I really want for Christmas. Mostly because the things I want always sound so boring when they come out of my mouth. “Oh, you know – books, gin,...

How I learned to be honest with my clients

by Kirsty France | Nov 23, 2020 | business life, copywriting, storytelling, writing

Photo by Andre Furtado from Pexels Starting out in business is a huge adventure. I was so excited that I’d finally get to work on my own terms and write for a living. After a while, I realised that, while things were going well, I felt as if I was wearing a mask that...

Ready to outsource? How you can find the right people

by Kirsty France | Jul 14, 2020 | blog writing, blogging, business life, outsourcing

Making the decision to outsource some of your business tasks is one thing. Finding someone you’d actually trust to do the work is quite another. If you’re looking for a full-time employee, you might be better off hiring someone to find suitable candidates. However,...

Why you need to outsource your blog

by Kirsty France | Jul 6, 2020 | blog writing, blogging, outsourcing

Is this your idea of fun?Image from Pixabay It’s one of the most common misconceptions about blogging. “Shouldn’t I be writing that myself?” Well, if you’re writing as an individual about your personal life, yes. Otherwise, for most people, no. There are a couple of...
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