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Case study: a Christmas blog for a non-Christmassy business

by Kirsty France | May 20, 2021 | blog writing, blogging, Case study, Christmas marketing, content marketing, marketing, writing

Photo by Katrien Grevendonck from Pexels How do you market your business at Christmas when your service isn’t seasonal? A Christmas blog sounds like a great idea, but what on earth do you talk about? If the problem you solve could come up at any time of...

Case study: a content repurposing collaboration

by Kirsty France | Apr 26, 2021 | Case study, content marketing, copywriting, marketing, outsourcing, writing

Photo by Gabriela Palai from Pexels One of the best things about working in a creative industry is the fact that it gives me opportunities to work as part of a team. The other one is working one-to-one with clients, but they’re vastly different...

Case study – Graeme and Charlotte’s blog

by Kirsty France | Aug 24, 2020 | blog writing, blogging, Case study, content marketing, marketing, writing

If you’ve ever wondered what writing a blog can do for your business, here’s a great example.The ChallengeGraeme and Charlotte run a holiday park in a gorgeous location (I wish I could tell you where, but I’m not allowed). This wasn’t somewhere...

Case study – We Are Bostin’s lockdown adaptation

by Kirsty France | Jul 16, 2020 | blog writing, blogging, business growth, Case study, content marketing

We’ve all heard about businesses pivoting during the pandemic. Here’s one that did it in style. Lake Contracts provide high-quality shop fitting services, so when lockdown came, their business went quiet. After all, who’s going to pay for shop fitting when all the...
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