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Case study: a Christmas blog for a non-Christmassy business

by Kirsty France | May 20, 2021 | blog writing, blogging, Case study, Christmas marketing, content marketing, marketing, writing

Photo by Katrien Grevendonck from Pexels How do you market your business at Christmas when your service isn’t seasonal? A Christmas blog sounds like a great idea, but what on earth do you talk about? If the problem you solve could come up at any time of...

A copywriter’s letter to Santa

by Kirsty France | Dec 7, 2020 | business life, Christmas marketing, content marketing, copywriting, writing

Photo by Jill Wellington from Pexels I don’t know about you, but I sometimes struggle to tell people what I really want for Christmas. Mostly because the things I want always sound so boring when they come out of my mouth. “Oh, you know – books, gin,...

Are you speaking your customers’ language?

by Kirsty France | Nov 9, 2020 | Christmas marketing, content marketing, copywriting, marketing, social media, website copy, writing

Photo by Anastasiya Gepp from Pexels Have you ever read something that was so far above your head it might as well have been an aeroplane? Did you look at the opening sentences and realise that it meant absolutely nothing to you? Believe it or not, this can be a good...

How you can write product descriptions that sell

by Kirsty France | Nov 2, 2020 | Christmas marketing, content marketing, Product descriptions, website copy, writing

Photo by Ylanite Koppens from Pexels When you sell products online, you might think that the images you use are the most important thing. Of course, if your images are rubbish, you won’t sell much. Your customers need to be able to see what they’re...

5 business Christmas gifts for your favourite business owner

by Kirsty France | Oct 19, 2020 | blog writing, blogging, business growth, content marketing, marketing, storytelling

Have you made a Christmas list? When you run a business, Christmas gifts can start to shift towards practicality or even become completely intangible. For most of the small business owners I know, the list goes something like this: More sleep. Even more sleep. Snacks....
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