by Kirsty France | Mar 16, 2020 | content marketing, Guest blog, marketing
In a nutshell, your brand is your most valuable asset. Whether at home or in the workplace, we all have brand preferences. Firm favourites we use often, ones we’re following and may well try out next time, and those, for whatever reason, we dislike, mistrust, and...
by Kirsty France | Mar 9, 2020 | blog writing, blogging, content marketing, writing
Does your blog need to smile more? When you first write a blog for your business, it can be hard to get the tone right. Too serious and your potential customers will stop reading (unless it’s so dry you’ve actually caused them to nod off mid-sentence). On the other...
by Kirsty France | Feb 10, 2020 | blog writing, blogging, content marketing, marketing, writing
Don’t give yourself a blogging headache I know, I know. I’ve been urging you on to write a blog for your business since the last decade (feels weird to be able to say that), and now I’m telling you not to?! Well, no. Mostly, a blog is still a really good idea...
by Kirsty France | Nov 5, 2019 | blog writing, blogging, content marketing, marketing, writing
Firstly, an apology. I know that now we’re past Halloween the floodgates have opened and your social media feeds are full of Christmas. I can’t be helping with my Christmas blog posts and festive marketing tips either. To be perfectly honest, I should be talking to...
by Kirsty France | Nov 5, 2019 | blog writing, blogging, content marketing, writing
There are lots of fantastic businesses selling perfect Christmas gifts, but what about the rest of you? What if your business helps your customers to create the perfect Christmas? Are you writing a Christmas blog post to tell them about it? A wide range of businesses...