by Kirsty France | Nov 4, 2019 | blog writing, blogging, content marketing, marketing
If you run a business that sells perfect Christmas gifts, this is probably peak season for you. I’ve already started my Christmas shopping, and I’ve got a list of local businesses that I’ll be buying from in the coming weeks. I know that you’re already doing loads of...
by Kirsty France | Oct 7, 2019 | blog writing, blogging, content marketing, writing
Marketing success isn’t just about how good your message is. It’s about catching your audience at the right time and in the right mood. If you think about what season it is and what’s happening in their lives, you can include references to the things you can help with...
by Kirsty France | Sep 16, 2019 | blogging, storytelling
One of the many benefits of writing a blog is that it helps your future customers get to know you. You can talk to them about the stuff they’re interested in like a human being rather than a corporate cardboard cut-out. A lot of people love the idea of buying from a...
by Kirsty France | Sep 10, 2019 | blog writing, blogging, content marketing
I’m generally not a fan of stating the bleeding obvious. I don’t like it when people talk down to me so there’s no way I’m going to do it to anyone. The trouble is, sometimes it leads me to credit people with knowledge that they don’t already have. This is not a...
by Kirsty France | Aug 13, 2019 | blog writing, blogging, content marketing, workshops, writing
Businesses come in all shapes and sizes, from the sole trader working at home to massive multinationals. The main differences in their marketing strategies tend to come down to budget. If you’re a one person business you’re unlikely to be able to afford to plaster...
