by Kirsty France | Dec 6, 2021 | blog writing, blogging, content marketing, content strategy, marketing
Photo by Bich Tran from Pexels When the Christmas scramble is over, it’s time to turn your attention to a shiny new year. (If you’re really organised, the best time to plan for the new year is before your Christmas marketing even starts.) If you plan...
by Kirsty France | Nov 8, 2021 | blog writing, blogging, content marketing, content strategy, copywriting, SEO, website copy, writing
Image by Suzy Hazelwood via Pexels It’s all very well knowing that you want to include evergreen content in your marketing. (If you don’t know what evergreen content is or why you’d need it, start here.) The real question is, how do you start creating it? Read on for...
by Kirsty France | Nov 1, 2021 | blog writing, blogging, content marketing, content strategy, copywriting, marketing, SEO, website copy, writing
Photo by invisiblepower from Pexels If you’ve ever heard the phrase ‘evergreen content’, you might have written it off as a bit of a buzzword. You might have heard it described as ‘cornerstone’ content in those SEO guide,s too. The thing is, if you...
by Kirsty France | Feb 1, 2021 | blog writing, blogging, content marketing, content strategy, marketing
When it comes to business marketing, there’s always a lot of chat about blogging. Some people will tell you that writing a blog is pointless because no one reads them anymore, and others will tell you it’s essential. It won’t surprise you to hear that I recommend...
by Kirsty France | Jan 11, 2021 | blog writing, content marketing, content strategy, copywriting, marketing, writing
Photo by Dominika Roseclay from Pexels Creating a blog can feel like a lot of hard work, especially if you spend hours on it and end up with something that feels a bit underwhelming. Paying someone else to do it for you can also seem like a lot of money...
