by Kirsty France | Oct 7, 2019 | blog writing, blogging, content marketing, writing
Marketing success isn’t just about how good your message is. It’s about catching your audience at the right time and in the right mood. If you think about what season it is and what’s happening in their lives, you can include references to the things you can help with...
by Kirsty France | Sep 10, 2019 | blog writing, blogging, content marketing
I’m generally not a fan of stating the bleeding obvious. I don’t like it when people talk down to me so there’s no way I’m going to do it to anyone. The trouble is, sometimes it leads me to credit people with knowledge that they don’t already have. This is not a...
by Kirsty France | Jul 24, 2019 | blog writing, blogging workshops, content marketing, marketing, training, workshops
When you first start marketing your business, it’s all trial and error. You might find that one post is a hit, then something similar completely flops. Over time, you can start to build up a picture of what your audience responds to and where your customers are coming...
by Kirsty France | Jun 20, 2019 | content strategy, marketing, writing
Whenever you create a new piece of content for your business, you need to think about what you want it to do. I know that might feel as if I’m asking you to analyse every single little thing that you put out there (and I am), but it doesn’t have to be a pain. Your...
by Kirsty France | May 20, 2019 | content strategy
Yawn. I know what you’re thinking. I’ve gone from creating mildly entertaining blogs about writing and marketing to suddenly deciding to bore you all to death. Unless you’re someone who loves numbers and digging into an analysis of the figures. If you are, thank you....
