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How you can use product descriptions in your marketing

by Kirsty France | Oct 11, 2021 | blog writing, blogging, content marketing, copywriting, marketing, Product descriptions, social media, website copy, writing

Photo by RODNAE Productions from Pexels If you already write brilliant product descriptions (and if you’re not sure where to start, read this), you might think that they’ll just sit on your website until your customers find them. Not necessarily. They...

Why do we find it so difficult to show the person behind the business?

by Kirsty France | Sep 27, 2021 | business life, content marketing, marketing, storytelling, writing

Photo by Amber Gosden There are days when I sit down to write, and it all just works. Today isn’t one of them. There are two sets of circumstances that allow me to just open a new document and get going. Firstly, there are times when I have a plan. I’m either writing...

How you can use your blog in your email marketing

by Kirsty France | Sep 13, 2021 | blog writing, blogging, content marketing, email marketing, marketing, writing

Photo by Vlada Karpovich from Pexels When you’ve gone to the effort of writing a blog, I’m willing to bet that you don’t want it to just sit there on your website. You want it to be out in the world, being read by your ideal customers. At least, I hope...

How storytelling can make your email marketing better

by Kirsty France | Sep 6, 2021 | content marketing, copywriting, email marketing, marketing, storytelling, writing

Photo by Suzy Hazelwood from Pexels Once upon a time, there was a brave warrior princess who decided to start a business. She told lots of stories in her email marketing so her customers would love her, and her business was a great success. The end....

5 ways you can find new things to blog about

by Kirsty France | Jul 9, 2021 | blog writing, blogging, content marketing, marketing, writing

Photo by Judit Peter via Pexels Finding new things to blog about can feel a bit relentless. You create a plan, then before you know it, you have to start all over again. I’d say it’s like painting the Forth Bridge, but even they’ve stopped. Then there’s the monotony...
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