by Kirsty France | Oct 2, 2023 | business growth, business life, content marketing, content writing, copywriting, marketing, writing
It’s nearly Hallowe’en, so my thoughts turn to the spooky side of life. The thing is, what if your business is the scary thing? You might know that you and your business are lovely and not terrifying, but your customers could still hesitate. Here are the top five...
by Kirsty France | Sep 11, 2023 | content marketing, content writing, email marketing, writing
Getting people to sign up to your email list gives you a whole load more control over what your audience sees. It’s true that your emails may end up in someone’s unopened backlog. However, they’re much more likely to see your content than if you rely on social media,...
by Kirsty France | Jun 12, 2023 | content marketing, content strategy, content writing, marketing
Batch-creating content is one of the easiest ways of creating consistent marketing content when you’re busy, but it’s not the only way. If you’ve been marketing your business for a while, you might think you’ve covered every possible subject. You could be right, but...
by Kirsty France | Apr 12, 2023 | content marketing, content writing, copywriting
Image by Julie Grant Photography Good content marketing headlines can mean the difference between your content being read or totally ignored. (Find out why here.) Here are my tips on how to write a headline that will help you attract the right audience. Make sure your...
by Kirsty France | Mar 27, 2023 | blog writing, content marketing, content writing, copywriting, writing
You might associate the word ‘headline’ with a newspaper or online article, but you use them everywhere in your marketing. They’re the title of your blog posts, the subject line in your emails and even your social media posts have a line at the top that’s the first...
