It’s not about you: why your marketing needs to focus on your customers

by Kirsty France | Jun 11, 2025 | content ideas, content strategy, customer experience

Have you ever written new marketing content and got all excited about how clever or impressive your new product or service is? Or do you think that everyone knows what you do and anything you might have to say will be predictable and boring? The trouble with both...

How can your marketing look after your existing customers?

by Kirsty France | Sep 2, 2024 | content ideas, content marketing, content strategy, content writing, copywriting, writing

You know that good customer service is vital to your business. You might think that marketing is all about bringing in new people, but it can also look after your existing customers. It’s about going above and beyond basic information, like your delivery updates,...

Want more website visitors? You need to speak your customers’ language

by Kirsty France | Jun 14, 2021 | content marketing, copywriting, marketing, SEO, social media, website copy, writing

Photo by EKATERINA BOLOVTSOVA from Pexels You’ve probably spent a lot of time and effort creating a great-looking website for your business. There’s a lot of technical work you can do if you want more website visitors, but one of the most important bits...

How you can add value to your customers with a blog

by Kirsty France | Feb 8, 2021 | blog writing, blogging, business growth, content marketing, marketing, writing

Photo by Andrea Piacquadio from Pexels Firstly, forgive me. I know that you’ve probably had people telling you to ‘add value’ left, right and sideways. If you’ve escaped this so far, well done. Over on my social media pages, I highlight a business...