by Kirsty France | Mar 6, 2023 | business growth, content marketing, marketing
Marketing has two main goals. The first is to let potential customers know you exist, and the second is to show them how you help them (and that they can trust you) so they become customers. Of course, you need to grow your audience to achieve the first goal, but how...
by Kirsty France | Jul 4, 2022 | blog writing, blogging, Christmas marketing, content marketing, marketing, writing
Photo by Brigitte Tohm from Pexels Yes, I’m publishing this blog in July. No, I haven’t lost my mind. There are already business owners on my social media feeds talking about buying baubles. I know that there are marketing professionals out there who...
by Kirsty France | Nov 8, 2021 | blog writing, blogging, content marketing, content strategy, copywriting, SEO, website copy, writing
Image by Suzy Hazelwood via Pexels It’s all very well knowing that you want to include evergreen content in your marketing. (If you don’t know what evergreen content is or why you’d need it, start here.) The real question is, how do you start creating it? Read on for...
by Kirsty France | May 10, 2021 | content marketing, marketing, writing
Photo by Brett Sayles via Pexels Is your business seasonal? You might have one of those businesses that gets incredibly busy in the run-up to Christmas, so it makes sense to focus your marketing attention there. Maybe it’s less obvious, but if you look closer, you...
by Kirsty France | Feb 1, 2021 | blog writing, blogging, content marketing, content strategy, marketing
When it comes to business marketing, there’s always a lot of chat about blogging. Some people will tell you that writing a blog is pointless because no one reads them anymore, and others will tell you it’s essential. It won’t surprise you to hear that I recommend...
