by Kirsty France | Aug 14, 2025 | Guest blog, marketing
Guest post by Ciaran Davison, Davison & Brain Digital Ltd Let’s skip the preamble: you know marketing matters, otherwise you wouldn’t be here. The challenge isn’t motivation for most small business owners, it’s too many ideas and a massive lack of bandwidth. You...
by Kirsty France | Aug 4, 2025 | content marketing
There are times when I can’t be bothered with my marketing. There might be other things going on, like the school holidays, when I’d rather spend time with my kids. Sometimes I feel as if I’ve said it all, and writing anything new feels like a tick-box exercise with...
by Kirsty France | Jul 7, 2025 | AI, content writing
You might think a copywriter like me will run away screaming when AI is mentioned. That might have been the case once, but I’m coming around to the idea that I can use AI as a tool to support my business and creativity. Here are four ways I use AI and another that I’m...
by Kirsty France | Jun 30, 2025 | copywriting
Who do copywriters help? You might have asked that question and assumed there’s a simple answer, but no. I feel as if I’m putting my ex-solicitor hat on when I say it depends on you, the copywriter and what you need. Copywriters help with different projects, whether...
by Kirsty France | Mar 11, 2025 | copywriting, outsourcing
There are loads of ways to find a good copywriter. You might have bumped into one of us at an event, asked your network for recommendations or searched online. Whether you decide to work with a freelancer or an agency, there are a few ways to choose the right...
