Have you ever got bored of marketing?

by | Aug 4, 2025 | content marketing

There are times when I can’t be bothered with my marketing. There might be other things going on, like the school holidays, when I’d rather spend time with my kids. Sometimes I feel as if I’ve said it all, and writing anything new feels like a tick-box exercise with...

How do you use AI?

by | Jul 7, 2025 | AI, content writing

You might think a copywriter like me will run away screaming when AI is mentioned. That might have been the case once, but I’m coming around to the idea that I can use AI as a tool to support my business and creativity. Here are four ways I use AI and another that I’m...

Who do copywriters help? Here’s one answer

by | Jun 30, 2025 | copywriting

Who do copywriters help? You might have asked that question and assumed there’s a simple answer, but no. I feel as if I’m putting my ex-solicitor hat on when I say it depends on you, the copywriter and what you need. Copywriters help with different projects, whether...

What my sat nav taught me about business

by | Mar 3, 2025 | business life

I never needed a sat nav until I started my business. I drove to the same few places most of the time and caught the bus or train to work. I only started plugging my phone in to give me directions when I had to find my way to see clients or head to a new networking...