How to write content your ideal customer wants to read

by Kirsty France | Jul 9, 2026 | content ideas, content writing

Why knowing your audience changes your marketing

by Kirsty France | Jul 6, 2026 | content marketing, marketing

Have you ever written a blog post or a social media update and wondered if anyone reading it actually cares? Deciding what you want to write about is hard enough in the first place without wondering whether you’re just shouting into the void. I get it, even as I’m...

Is it still worth writing a blog for your small business?

by Kirsty France | May 5, 2026 | blog writing, blogging

I wish I had a pound for every time I’ve seen a version of the question ‘Is blogging dead?’ My retirement fund would be much healthier, and I’d have considerably nicer shoes. After all, why would you bother spending time on writing a blog post when AI can churn one...

One idea, lots of content: how repurposing can make your marketing easier

by Kirsty France | Apr 13, 2026 | content marketing

Have you ever posted the same thing to social media more than once? Did you glance over your shoulder, wondering if your followers would notice that today’s post wasn’t something sparkly and new, but was, in fact, identical to something from six months ago? You’ve...

How to create marketing content that keeps working long after you hit publish

by Kirsty France | Apr 10, 2026 | blog writing

Have you ever felt as if marketing is like being on a treadmill with no off switch? You either have to jump to safety or fall flat on your face, but neither of those will help you tell people about your business. You write something, share it on social media, and it...