by Kirsty France | Aug 10, 2020 | blog writing, blogging, content marketing, marketing, writing
Photo by Cottonbro from Pexels One of the most common questions I hear when I suggest business owners start a blog is “But what will I write about?” Coming up with ideas for your blog (or any of your social media posts, for that matter) can feel like a massive task at...
by Kirsty France | Aug 3, 2020 | blog writing, blogging, content marketing, marketing, writing
Does it ever feel as if some people might be a bit scared of your business? You might think of yourself as a perfectly pleasant person, not an ogre or a troll. Yet you haven’t had a steady stream of new customers beating a path to your door. Or maybe you’ve introduced...
by Kirsty France | Jun 1, 2020 | business growth, content marketing, marketing
Image by Dominika Roseclay via Pexels.com One of the biggest challenges a lot of us face as small business owners is knowing where to spend money. You might have some cash to invest in essential resources. Maybe your business depends on buying stock or equipment. But...
by Kirsty France | May 18, 2020 | Guest blog, marketing, PR, writing
PR (Public Relations) is a long-term promotional strategy aimed at building authority and influence over time. It’s a form of marketing that can be used to generate positive awareness of a company or brand and its products or services. “Public Relations is about...
by Kirsty France | May 11, 2020 | email marketing, marketing, writing
Email marketing is officially still alive (and if you don’t believe me, read this). But how do you get it right? There are (of course) lots of different approaches you could take. Some of my favourite emails are written like letters, giving you an insight into the...
