by Kirsty France | Oct 13, 2025 | content ideas, content marketing, content strategy, content writing, marketing
I don’t do marketing strategy. Except, I kind of do. Sort of. Good copywriting is built on understanding who you’re talking to, where you’ll find them and what you want to achieve. We won’t get anywhere if the language I use to speak to your people misses the mark....
by Kirsty France | Sep 29, 2025 | content marketing, content strategy
If your head is full of jumbled thoughts and ideas, and your marketing ideas feel messy, you might wonder how you’ll ever turn them into content that makes sense to your future customers. I generally work with people who have a plan for their marketing, but I’ve...
by Kirsty France | Sep 8, 2025 | Brand voice, copywriting
If you’re a one-person business and all your marketing is in your voice because you write it yourself, you might think you can’t hire a writer. I mean, you can’t outsource your writing when it has to sound like you, can you? The good news is, you can. Here’s how I...
by Kirsty France | Aug 28, 2025 | Brand voice, branding, content marketing, content writing, copywriting, writing
What does your marketing voice sound like? It might be a bit like your mum’s phone voice when you were a kid. You knew she was talking to someone important if her voice edged towards Lady Bracknell. The way you speak probably changes for different audiences, but how...
by Kirsty France | Aug 14, 2025 | Guest blog, marketing
Guest post by Ciaran Davison, Davison & Brain Digital Ltd Let’s skip the preamble: you know marketing matters, otherwise you wouldn’t be here. The challenge isn’t motivation for most small business owners, it’s too many ideas and a massive lack of bandwidth. You...
