by Kirsty France | Apr 4, 2022 | blog writing, content marketing, copywriting, emotional marketing, marketing, writing
Photo by Ekaterina Bolsova via Pexels Does your marketing get in touch with your customers’ emotions? I don’t expect you to have them sobbing into their cornflakes all the time, but emotional marketing can be incredibly powerful. The adverts that you remember are the...
by Kirsty France | Feb 28, 2022 | blog writing, blogging, content marketing, content strategy, marketing, social media
Photo by Karolina Grabowska from Pexels When you repurpose your blog, you take it from being a series of lovely, informative posts on your website to a content-generating machine. No, I’m not exaggerating. When you’ve gone to the effort of writing a...
by Kirsty France | Jan 19, 2022 | Case study, copywriting, outsourcing, website copy
Photo credit: Photography by Jessica Iliffe Jess Iliffe has the best job in the world (obviously, I do too, but hers is still fantastic). She gets to hang out with cute babies and their parents all day and take the most beautiful pictures. I met Jess networking (no...
by Kirsty France | Dec 13, 2021 | blog writing, blogging, branding, business life, content marketing, copywriting, marketing, writing
Photograph by Amber Gosden It’s a cliché for a reason – people buy people. Most big brands don’t build themselves around the personality of the owner, but small businesses like ours have to. It can feel utterly squirm-inducing to put yourself out there in your...
by Kirsty France | Nov 8, 2021 | blog writing, blogging, content marketing, content strategy, copywriting, SEO, website copy, writing
Image by Suzy Hazelwood via Pexels It’s all very well knowing that you want to include evergreen content in your marketing. (If you don’t know what evergreen content is or why you’d need it, start here.) The real question is, how do you start creating it? Read on for...
