by Kirsty France | Jun 7, 2022 | blog writing, blogging, content strategy
It doesn’t matter if you’re thinking about starting a blog or have been doing it for ages, we all dry up sometimes. You think you’ve said everything you could possibly say that would interest your audience or every topic that comes to mind seems too obvious. (The...
by Kirsty France | May 9, 2022 | blog writing, blogging, content marketing, emotional marketing, writing
Photo by Pixabay: https://www.pexels.com/photo/black-android-smartphone-on-top-of-white-book-39584/ I’m a big believer in sharing some of your life in your marketing. Here’s why. The question is, how much do you share? It’s one thing to give your audience a glimpse...
by Kirsty France | May 2, 2022 | blog writing, blogging, branding, business life, content marketing, copywriting, emotional marketing, marketing, storytelling, work life balance, writing
You’ve probably seen loads of marketing advice telling you that you need to share your knowledge and establish yourself as an expert in your field. That’s all true. When you have a small business, you need to go one step further and share a bit of your life with your...
by Kirsty France | Apr 4, 2022 | blog writing, content marketing, copywriting, emotional marketing, marketing, writing
Photo by Ekaterina Bolsova via Pexels Does your marketing get in touch with your customers’ emotions? I don’t expect you to have them sobbing into their cornflakes all the time, but emotional marketing can be incredibly powerful. The adverts that you remember are the...
by Kirsty France | Mar 21, 2022 | blog writing, blogging, Case study, copywriting, marketing, outsourcing, website copy, writing
My work with Fishers Solicitors started thanks to a conversation about my packaged services at a networking event. If you’re at all familiar with my work, you’ll know that’s a common occurrence. I’m usually involved in the conversation in question, but this time I...
