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How to create your New Year marketing plan

by Kirsty France | Jan 4, 2021 | blog writing, blogging, content marketing, marketing, writing

Photo by Tatiana Syrikova via Pexels If you’re starting the year with a marketing plan in place and content ready to go, hurrah! This blog will help you with new ideas if you need them. It’ll also act as a handy checklist if things aren’t working as you’d like them...

A copywriter’s letter to Santa

by Kirsty France | Dec 7, 2020 | business life, Christmas marketing, content marketing, copywriting, writing

Photo by Jill Wellington from Pexels I don’t know about you, but I sometimes struggle to tell people what I really want for Christmas. Mostly because the things I want always sound so boring when they come out of my mouth. “Oh, you know – books, gin,...

How I learned to be honest with my clients

by Kirsty France | Nov 23, 2020 | business life, copywriting, storytelling, writing

Photo by Andre Furtado from Pexels Starting out in business is a huge adventure. I was so excited that I’d finally get to work on my own terms and write for a living. After a while, I realised that, while things were going well, I felt as if I was wearing a mask that...

Is it ever OK to use jargon in your marketing?

by Kirsty France | Nov 16, 2020 | blog writing, blogging, content marketing, copywriting, email marketing, marketing, social media, website copy, writing

Photo by Yan from Pexels When it comes to marketing, I’m a big fan of keeping things simple. Let people know that you understand the problem they’re experiencing and show them how you can help. Of course, there are loads of different ways to do that....

How you can write product descriptions that sell

by Kirsty France | Nov 2, 2020 | Christmas marketing, content marketing, Product descriptions, website copy, writing

Photo by Ylanite Koppens from Pexels When you sell products online, you might think that the images you use are the most important thing. Of course, if your images are rubbish, you won’t sell much. Your customers need to be able to see what they’re...
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