by Kirsty France | Oct 12, 2026 | editing, writing
The first draft of a blog or social media post, or an email to your subscribers, is only the start of the story. Reviewing, editing and refining your work helps you express yourself, show your expertise and connect with your ideal customers. If you’re reading your...
by Kirsty France | Sep 7, 2026 | AI, content writing, writing
Writing content that focuses on what your actual human readers need makes it easier for them to find you and gives them something that helps to answer their questions. SEO might rely on an algorithm with a layer of AI, but the words themselves need to focus on the...
by Kirsty France | Aug 17, 2026 | business life, Marketing plan, work life balance
You’re allowed to take a break and reduce the amount of marketing you do, or even pause it altogether. (If you’re not sure about that, read this first.) You don’t have to keep all your marketing guns blazing all the time. Maintenance mode can keep people engaged while...
