by Kirsty France | May 10, 2021 | content marketing, marketing, writing
Photo by Brett Sayles via Pexels Is your business seasonal? You might have one of those businesses that gets incredibly busy in the run-up to Christmas, so it makes sense to focus your marketing attention there. Maybe it’s less obvious, but if you look closer, you...
by Kirsty France | Apr 26, 2021 | business life, storytelling, work life balance, writing
Photo by Suzy Hazelwood via Pexels I’m one of those people who always wanted to be a writer, even if it wasn’t always the only thing I did. I’ve shared the story behind leaving my old career and starting a new one before, but I’ve never really talked about the reasons...
by Kirsty France | Apr 26, 2021 | Case study, content marketing, copywriting, marketing, outsourcing, writing
Photo by Gabriela Palai from Pexels One of the best things about working in a creative industry is the fact that it gives me opportunities to work as part of a team. The other one is working one-to-one with clients, but they’re vastly different...
by Kirsty France | Mar 22, 2021 | blog writing, blogging, business life, storytelling, work life balance
Photo by ThisIsEngineering from Pexels Like a lot of you, I’m a Mum who has had her kids at home for the last couple of months. The last period of home school (if you can really call it that) taught me a lot. It meant that I felt a bit more prepared for the day-to-day...
by Kirsty France | Mar 8, 2021 | blog writing, blogging, content marketing, writing
There are loads of reasons why you might have put off starting to write a business blog. One of the ones I hear a lot is the fact that it seems like a lot of work for one piece of content. (Actually, it doesn’t have to be one piece of content – read this to find out...
