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Why I wish we’d stop comparing COVID-19 to the Blitz

by Kirsty France | Jan 24, 2022 | storytelling, writing

Photo by Andrea Piacquadio from Pexels I was listening to the news recently and heard Michael Rosen talking about ‘that’ Downing Street cheese and wine party that wasn’t a party. As you might remember, Michael is a poet who was hospitalized with...

Case study – rewriting website copy for Photography by Jess Iliffe

by Kirsty France | Jan 19, 2022 | Case study, copywriting, outsourcing, website copy

Photo credit: Photography by Jessica Iliffe Jess Iliffe has the best job in the world (obviously, I do too, but hers is still fantastic). She gets to hang out with cute babies and their parents all day and take the most beautiful pictures. I met Jess networking (no...

How to write your website homepage

by Kirsty France | Jan 10, 2022 | business growth, copywriting, marketing, SEO, website copy, writing

Photo by Monoar Rahman from Pexels Your website homepage is the main point of entry for new visitors unless they’ve clicked through to read a blog post. It’s one of the most powerful tools you have for attracting new customers, but it’s also easy to...

Writing website content: how you can get started

by Kirsty France | Jan 3, 2022 | content marketing, copywriting, website copy

Photo by Format from Pexels First, a disclaimer. I know a lot about writing website content, but not so much about the techy side. Let’s just say I know what I need to do to keep everything ticking over. If you want to know how to build a website, there...

5 Tips to Preventing Desk Aches & Pains

by Kirsty France | Dec 17, 2021 | business life, Guest blog, work life balance

Hello and welcome to my guest blog for Kirsty France. My name is Chloe Clark, and I am the director at Astral Fitness Sports Massage based in Hinckley. You can find out more about me at www.astralfitness.co.uk . I specialise in using the hands-on art of Sports Massage...
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