Given that you’re running a business and probably not living in a cave*, you’ve doubtless been bombarded by talk of ‘Facebook Zero’ and how we’re all going to have to pay to be seen.
I’ve heard that I need to be doing more videos and should be going live on Facebook more often. But is that really the solution? Will everyone just get tired of seeing videos and scroll on past?
Equally, does it mean that the blog is no more? Not necessarily. A good blog still has a place in a well-rounded marketing strategy.
(*If you are living in a cave, your ability to access the internet is very impressive.)
It’s no secret that using video is now key to everyone’s business marketing. If this comes as a surprise to you, where have you been? Read 
When you’re using video, confidence is key. But what if you don’t have any? What if the idea of putting yourself on video is enough to give you the heebie jeebies?
I know I’m just the latest voice to join in with the ‘video is big’ chorus. You’re probably sick of hearing it by now. But, if you’re tired of hearing about why you should be using video but aren’t actually doing it, why not?
It’s that time of year where we’re all thinking about having a celebration. Party season is drawing to a close and the family will be gathering for Christmas dinner. Before you know it we’ll be on to New Year’s Eve.
Well, maybe it is. Except for those times when it isn’t. Sorry if I’m talking in riddles, but I’ve been seeing it a lot recently. I visit someone’s website and get excited when I see a link to a blog. Then I click through to find out that it’s actually something else.
I know, it’s nearly Christmas and you’re probably rushed off your feet. The travel agents among you have booked everyone’s Christmas break and moved on to the next thing. You’re probably also looking after the customers who are already away at the Christmas markets. Christmas party season is in full swing in the hotels too. You’ve been promoting Christmas celebrations for months, so why am I talking about this now?
Did you start off in business thinking about how wonderful it would be to be your own boss? Yes, me too. The idea of getting to do what I loved for a living was pretty intoxicating. We all know that running a business means working hard, but do any of us think about the business support we might need?
The New Year is ages away. You’ve still got six weeks to Christmas and you’re focused on that. You don’t need to work out what’s happening with your New Year marketing yet, do you?