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Content marketing: what are you posting?

by Kirsty France | Apr 13, 2020 | blog writing, blogging, content marketing, content strategy, marketing, social media, writing

Content marketing can get overwhelming at the best of times. Even when you’ve got a clear idea of who your customer is and what kind of content they’ll like, there are still lots of decisions to be made. Your marketing could be a full-time job, but you haven’t got...

Is your blog too serious?

by Kirsty France | Mar 9, 2020 | blog writing, blogging, content marketing, writing

Does your blog need to smile more? When you first write a blog for your business, it can be hard to get the tone right. Too serious and your potential customers will stop reading (unless it’s so dry you’ve actually caused them to nod off mid-sentence). On the other...

How you can create a successful small business blog

by Kirsty France | Mar 2, 2020 | blog writing, blogging, content marketing, marketing

It’s one thing to know that you want to create a blog as part of your marketing strategy. It’s quite another to actually do it. Maybe you’re feeling a bit daunted at the thought of starting a blog or have created one that’s fizzled out. If you’re reading this,...

When not to blog for your business

by Kirsty France | Feb 10, 2020 | blog writing, blogging, content marketing, marketing, writing

Don’t give yourself a blogging headache I know, I know. I’ve been urging you on to write a blog for your business since the last decade (feels weird to be able to say that), and now I’m telling you not to?! Well, no. Mostly, a blog is still a really good idea...

How you can write a blog stress free

by Kirsty France | Jan 20, 2020 | blog writing, blogging, writing

The look on your face when blogging gets easier… I’m going to hazard a wild guess that since you’ve clicked on a link about stress-free blogging, you find blogging stressful. Is that a fair assumption? The source of your stress could be the idea of getting your...

Christmas blog: Can you write one when your business has nothing to do with Christmas?

by Kirsty France | Nov 5, 2019 | blog writing, blogging, content marketing, marketing, writing

Firstly, an apology. I know that now we’re past Halloween the floodgates have opened and your social media feeds are full of Christmas. I can’t be helping with my Christmas blog posts and festive marketing tips either. To be perfectly honest, I should be talking to...
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