by Kirsty France | Nov 5, 2019 | blog writing, blogging, content marketing, writing
There are lots of fantastic businesses selling perfect Christmas gifts, but what about the rest of you? What if your business helps your customers to create the perfect Christmas? Are you writing a Christmas blog post to tell them about it? A wide range of businesses...
by Kirsty France | Nov 4, 2019 | blog writing, blogging, content marketing, marketing
If you run a business that sells perfect Christmas gifts, this is probably peak season for you. I’ve already started my Christmas shopping, and I’ve got a list of local businesses that I’ll be buying from in the coming weeks. I know that you’re already doing loads of...
by Kirsty France | Oct 7, 2019 | blog writing, blogging, content marketing, writing
Marketing success isn’t just about how good your message is. It’s about catching your audience at the right time and in the right mood. If you think about what season it is and what’s happening in their lives, you can include references to the things you can help with...
by Kirsty France | Sep 10, 2019 | blog writing, blogging, content marketing
I’m generally not a fan of stating the bleeding obvious. I don’t like it when people talk down to me so there’s no way I’m going to do it to anyone. The trouble is, sometimes it leads me to credit people with knowledge that they don’t already have. This is not a...
by Kirsty France | Aug 13, 2019 | blog writing, blogging, content marketing, workshops, writing
Businesses come in all shapes and sizes, from the sole trader working at home to massive multinationals. The main differences in their marketing strategies tend to come down to budget. If you’re a one person business you’re unlikely to be able to afford to plaster...
by Kirsty France | Jul 24, 2019 | blog writing, blogging workshops, content marketing, marketing, training, workshops
When you first start marketing your business, it’s all trial and error. You might find that one post is a hit, then something similar completely flops. Over time, you can start to build up a picture of what your audience responds to and where your customers are coming...
