by Kirsty France | Jul 9, 2019 | blog writing, blogging, storytelling, writing
I know, you’ve heard people like me bang on endlessly about using storytelling in your marketing. It’s a great way to get personality into your content and set yourself apart from the crowd. The thing is, how do you do it? It won’t surprise you to hear that it’s not...
by Kirsty France | May 13, 2019 | blog writing, blogging, content strategy, marketing
This is another one of those subjects where I’ll forgive you for reading the title and saying huh? The question should really be – when you look back over the blogs and social media posts you’ve written, do they all sound like you? When you keep things consistent...
by Kirsty France | May 6, 2019 | blog writing, blogging, blogging workshops
It’s the million dollar question (well, probably). More importantly, it’s one of the number one reasons why people are put off writing a blog for their business. You probably already know about all of the benefits of blogging, like getting your customers to know, like...
by Kirsty France | Apr 30, 2019 | blog writing, blogging
Have you ever asked yourself that question? I hear it a lot and it’s often from people who are hesitant about blogging. I suspect that there are even more people who don’t ask how long their blog needs to be. They assume that they need to write ‘War and Peace’ for...
by Kirsty France | Apr 16, 2019 | blog writing, blogging, content strategy
I’m going to say something that might make you go a bit twitchy. When you’re marketing your business you need to decide who you want to target then focus on them. It sounds fairly logical, doesn’t it? Yet small business owners everywhere get very nervous when they...
by Kirsty France | Apr 8, 2019 | blog writing, blogging
There are three questions I always hear when I talk about blogging. One of them sometimes isn’t a question at all, just a statement. “I would write a blog but I don’t know what to write about.” (The other two questions are ‘how long does my blog need to be?’ and ‘how...
