by Kirsty France | Oct 11, 2021 | blog writing, blogging, content marketing, copywriting, marketing, Product descriptions, social media, website copy, writing
Photo by RODNAE Productions from Pexels If you already write brilliant product descriptions (and if you’re not sure where to start, read this), you might think that they’ll just sit on your website until your customers find them. Not necessarily. They...
by Kirsty France | Sep 13, 2021 | blog writing, blogging, content marketing, email marketing, marketing, writing
Photo by Vlada Karpovich from Pexels When you’ve gone to the effort of writing a blog, I’m willing to bet that you don’t want it to just sit there on your website. You want it to be out in the world, being read by your ideal customers. At least, I hope...
by Kirsty France | Jul 20, 2021 | blog writing, blogging, business life, Case study, content marketing, copywriting, outsourcing
I first met Ros Birkett via a networking group (which is pretty much how I meet everyone these days). She’s utterly lovely and a brilliant person to have a coffee and a natter with. When it comes to branding and marketing, what Ros doesn’t know frankly isn’t worth...
by Kirsty France | Jul 9, 2021 | blog writing, blogging, content marketing, marketing, writing
Photo by Judit Peter via Pexels Finding new things to blog about can feel a bit relentless. You create a plan, then before you know it, you have to start all over again. I’d say it’s like painting the Forth Bridge, but even they’ve stopped. Then there’s the monotony...
by Kirsty France | Jul 5, 2021 | blog writing, blogging, content marketing, marketing, outsourcing, storytelling, writing
Image by Ekaterina Bolovtsova via Pexels When you start coming up with blog topics, there’s one very important thing to keep at the front of your mind. Your customer. Whatever you write about, ask yourself, “Will my customers care about this?” If they won’t, don’t...
by Kirsty France | Jun 21, 2021 | blog writing, content marketing, copywriting, marketing, social media, website copy, writing
Image by Daria Shevtsova via Pexels That sounds a bit creepy, doesn’t it? Like you might have a stalker. In a sense, you probably have, just in a good way. I’ve been in business for over 5 years now* and it’s taught me a lot about the way people respond to marketing....
