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Want to help new customers find you? Use your blog.

by Kirsty France | Jun 7, 2021 | blog writing, blogging, marketing, SEO, website copy, writing

Photo by Ivan Samkov from Pexels Have you started a blog and are wondering how long it will be before it brings those lovely new customers to your (virtual) door? Maybe you’re just thinking of starting one, but are hesitating because you don’t know...

Case study: a Christmas blog for a non-Christmassy business

by Kirsty France | May 20, 2021 | blog writing, blogging, Case study, Christmas marketing, content marketing, marketing, writing

Photo by Katrien Grevendonck from Pexels How do you market your business at Christmas when your service isn’t seasonal? A Christmas blog sounds like a great idea, but what on earth do you talk about? If the problem you solve could come up at any time of...

Are you getting back into work mode?

by Kirsty France | Mar 22, 2021 | blog writing, blogging, business life, storytelling, work life balance

Photo by ThisIsEngineering from Pexels Like a lot of you, I’m a Mum who has had her kids at home for the last couple of months. The last period of home school (if you can really call it that) taught me a lot. It meant that I felt a bit more prepared for the day-to-day...

How to break your blog writing into 5 easy steps

by Kirsty France | Mar 8, 2021 | blog writing, blogging, content marketing, writing

There are loads of reasons why you might have put off starting to write a business blog. One of the ones I hear a lot is the fact that it seems like a lot of work for one piece of content. (Actually, it doesn’t have to be one piece of content – read this to find out...

How you can add value to your customers with a blog

by Kirsty France | Feb 8, 2021 | blog writing, blogging, business growth, content marketing, marketing, writing

Photo by Andrea Piacquadio from Pexels Firstly, forgive me. I know that you’ve probably had people telling you to ‘add value’ left, right and sideways. If you’ve escaped this so far, well done. Over on my social media pages, I highlight a business...

What can creating a blog do for your business?

by Kirsty France | Feb 1, 2021 | blog writing, blogging, content marketing, content strategy, marketing

When it comes to business marketing, there’s always a lot of chat about blogging. Some people will tell you that writing a blog is pointless because no one reads them anymore, and others will tell you it’s essential. It won’t surprise you to hear that I recommend...
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