by Kirsty France | Aug 10, 2020 | blog writing, blogging, content marketing, marketing, writing
Photo by Cottonbro from Pexels One of the most common questions I hear when I suggest business owners start a blog is “But what will I write about?” Coming up with ideas for your blog (or any of your social media posts, for that matter) can feel like a massive task at...
by Kirsty France | Aug 3, 2020 | blog writing, blogging, content marketing, marketing, writing
Does it ever feel as if some people might be a bit scared of your business? You might think of yourself as a perfectly pleasant person, not an ogre or a troll. Yet you haven’t had a steady stream of new customers beating a path to your door. Or maybe you’ve introduced...
by Kirsty France | Jul 16, 2020 | blog writing, blogging, business growth, Case study, content marketing
We’ve all heard about businesses pivoting during the pandemic. Here’s one that did it in style. Lake Contracts provide high-quality shop fitting services, so when lockdown came, their business went quiet. After all, who’s going to pay for shop fitting when all the...
by Kirsty France | Jun 1, 2020 | business growth, content marketing, marketing
Image by Dominika Roseclay via Pexels.com One of the biggest challenges a lot of us face as small business owners is knowing where to spend money. You might have some cash to invest in essential resources. Maybe your business depends on buying stock or equipment. But...
by Kirsty France | May 5, 2020 | content marketing, email marketing, writing
How many emails are currently sitting in your inbox, unopened or otherwise ignored? We subscribe to so many different things, ticking the box to accept email marketing because we like the look of a free download or a special offer. Then the emails start to land… The...
by Kirsty France | Apr 13, 2020 | blog writing, blogging, content marketing, content strategy, marketing, social media, writing
Content marketing can get overwhelming at the best of times. Even when you’ve got a clear idea of who your customer is and what kind of content they’ll like, there are still lots of decisions to be made. Your marketing could be a full-time job, but you haven’t got...
