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Why you need to know the difference between articles and blogs

by Kirsty France | Aug 13, 2019 | blog writing, blogging, content marketing, workshops, writing

Businesses come in all shapes and sizes, from the sole trader working at home to massive multinationals. The main differences in their marketing strategies tend to come down to budget. If you’re a one person business you’re unlikely to be able to afford to plaster...

Why you need a fresh perspective on your marketing content

by Kirsty France | Jul 24, 2019 | blog writing, blogging workshops, content marketing, marketing, training, workshops

When you first start marketing your business, it’s all trial and error. You might find that one post is a hit, then something similar completely flops. Over time, you can start to build up a picture of what your audience responds to and where your customers are coming...
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