by Kirsty France | Jan 9, 2023 | content marketing, content strategy, content writing, marketing
Image by Julie Grant Photography There comes the point in every small business owner’s life when you think you must have talked about your business from every possible angle. How can you come up with new content ideas when your audience has heard it all before? But,...
by Kirsty France | Dec 6, 2022 | content marketing, content writing, marketing, writing
http://Photo by RODNAE Productions: https://www.pexels.com/photo/white-printer-paper-on-yellow-table-7414305/ “A dream is just a dream. A goal is a dream with a plan and a deadline.” ~ Harvey Mackay I like this quote for its optimism; you can dream, but you only get...
by Kirsty France | Nov 1, 2022 | blog writing, blogging, content marketing, content writing, marketing, writing
Photo by Cup of Couple: https://www.pexels.com/photo/crumpled-papers-near-a-person-writing-on-a-notepad-6632868/ A blog is brilliant for letting your audience get to know you and how your business helps them, but it only works if people keep reading and take action...
by Kirsty France | Oct 10, 2022 | blog writing, blogging, content marketing, content writing, marketing, website copy
Photo by Pixabay: https://www.pexels.com/photo/author-blog-create-creative-267569/ You’ve decided to write a blog that’ll stand up on its own or form part of your marketing strategy, but you don’t have a website yet. Maybe you don’t need one at all. You want to start...
by Kirsty France | Oct 3, 2022 | blog writing, blogging, content marketing, content writing, website copy, writing
The short answer to this is that no, you don’t. The question is, will a standalone blog help you to achieve your goals if it isn’t part of a larger website? Here’s my rundown on the reasons why you don’t need a website to write a blog and why you might want a website...
by Kirsty France | Sep 13, 2022 | blog writing, blogging, content marketing, content writing, copywriting, email marketing, marketing, writing
When it comes to marketing, video is everything, right? You might be getting amazing results on TikTok and Instagram is showing Reels to more people than static images. Why would you need written content when you can put everything you want to say into a video? It...
