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How your business life can give you content ideas

by Kirsty France | Jan 16, 2023 | business life, content marketing, content strategy, content writing

Image by Julie Grant Photography You know your business inside out and back to front. It’s all so familiar that it can make you blind to the possibilities that your everyday, day-to-day business life can offer when it comes to creating content ideas. If you’ve ever...

How to come up with new content ideas

by Kirsty France | Jan 9, 2023 | content marketing, content strategy, content writing, marketing

Image by Julie Grant Photography There comes the point in every small business owner’s life when you think you must have talked about your business from every possible angle. How can you come up with new content ideas when your audience has heard it all before? But,...

How to match your marketing to your business goals

by Kirsty France | Dec 6, 2022 | content marketing, content writing, marketing, writing

http://Photo by RODNAE Productions: https://www.pexels.com/photo/white-printer-paper-on-yellow-table-7414305/ “A dream is just a dream. A goal is a dream with a plan and a deadline.” ~ Harvey Mackay I like this quote for its optimism; you can dream, but you only get...

Are you making one of these blogging mistakes?

by Kirsty France | Nov 1, 2022 | blog writing, blogging, content marketing, content writing, marketing, writing

Photo by Cup of Couple: https://www.pexels.com/photo/crumpled-papers-near-a-person-writing-on-a-notepad-6632868/ A blog is brilliant for letting your audience get to know you and how your business helps them, but it only works if people keep reading and take action...

5 ways you can blog without needing a website

by Kirsty France | Oct 10, 2022 | blog writing, blogging, content marketing, content writing, marketing, website copy

Photo by Pixabay: https://www.pexels.com/photo/author-blog-create-creative-267569/ You’ve decided to write a blog that’ll stand up on its own or form part of your marketing strategy, but you don’t have a website yet. Maybe you don’t need one at all. You want to start...

Do you need a website to write a blog?

by Kirsty France | Oct 3, 2022 | blog writing, blogging, content marketing, content writing, website copy, writing

The short answer to this is that no, you don’t. The question is, will a standalone blog help you to achieve your goals if it isn’t part of a larger website? Here’s my rundown on the reasons why you don’t need a website to write a blog and why you might want a website...
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