Evergreen content: what is it (and why do you need it?)

by Kirsty France | Nov 1, 2021 | blog writing, blogging, content marketing, content strategy, copywriting, marketing, SEO, website copy, writing

Photo by invisiblepower from Pexels If you’ve ever heard the phrase ‘evergreen content’, you might have written it off as a bit of a buzzword. You might have heard it described as ‘cornerstone’ content in those SEO guide,s too. The thing is, if you...

How you can use product descriptions in your marketing

by Kirsty France | Oct 11, 2021 | blog writing, blogging, content marketing, copywriting, marketing, Product descriptions, social media, website copy, writing

Photo by RODNAE Productions from Pexels If you already write brilliant product descriptions (and if you’re not sure where to start, read this), you might think that they’ll just sit on your website until your customers find them. Not necessarily. They...

How you can start writing brilliant product descriptions

by Kirsty France | Oct 4, 2021 | Christmas marketing, content marketing, copywriting, marketing, Product descriptions, SEO, website copy, writing

Photo by Pixabay via Pexels.com If you have a business that sells anything remotely Christmas-related, here’s a statistic for you. 38% of people start their Christmas shopping sometime in October. I know, I was surprised too. The question is, are you ready? Online...

Your marketing: do you know who’s watching?

by Kirsty France | Jun 21, 2021 | blog writing, content marketing, copywriting, marketing, social media, website copy, writing

Image by Daria Shevtsova via Pexels That sounds a bit creepy, doesn’t it? Like you might have a stalker. In a sense, you probably have, just in a good way. I’ve been in business for over 5 years now* and it’s taught me a lot about the way people respond to marketing....

Want more website visitors? You need to speak your customers’ language

by Kirsty France | Jun 14, 2021 | content marketing, copywriting, marketing, SEO, social media, website copy, writing

Photo by EKATERINA BOLOVTSOVA from Pexels You’ve probably spent a lot of time and effort creating a great-looking website for your business. There’s a lot of technical work you can do if you want more website visitors, but one of the most important bits...

Want to help new customers find you? Use your blog.

by Kirsty France | Jun 7, 2021 | blog writing, blogging, marketing, SEO, website copy, writing

Photo by Ivan Samkov from Pexels Have you started a blog and are wondering how long it will be before it brings those lovely new customers to your (virtual) door? Maybe you’re just thinking of starting one, but are hesitating because you don’t know...