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How you can add value to your customers with a blog

by Kirsty France | Feb 8, 2021 | blog writing, blogging, business growth, content marketing, marketing, writing

Photo by Andrea Piacquadio from Pexels Firstly, forgive me. I know that you’ve probably had people telling you to ‘add value’ left, right and sideways. If you’ve escaped this so far, well done. Over on my social media pages, I highlight a business...

How you can use your blog to create more content

by Kirsty France | Jan 11, 2021 | blog writing, content marketing, content strategy, copywriting, marketing, writing

Photo by Dominika Roseclay from Pexels Creating a blog can feel like a lot of hard work, especially if you spend hours on it and end up with something that feels a bit underwhelming. Paying someone else to do it for you can also seem like a lot of money...

How to create your New Year marketing plan

by Kirsty France | Jan 4, 2021 | blog writing, blogging, content marketing, marketing, writing

Photo by Tatiana Syrikova via Pexels If you’re starting the year with a marketing plan in place and content ready to go, hurrah! This blog will help you with new ideas if you need them. It’ll also act as a handy checklist if things aren’t working as you’d like them...

Do you share your values in your marketing?

by Kirsty France | Dec 14, 2020 | blog writing, blogging, business growth, business life, content marketing, copywriting, marketing, writing

Photo by Andrea Piacquadio from Pexels Marketing (and especially the selling part of marketing) can make a lot of us feel deeply icky. We know we need to sell stuff to make a living, but the idea of giving anyone the hard sell just feels wrong. There are lots of...

A copywriter’s letter to Santa

by Kirsty France | Dec 7, 2020 | business life, Christmas marketing, content marketing, copywriting, writing

Photo by Jill Wellington from Pexels I don’t know about you, but I sometimes struggle to tell people what I really want for Christmas. Mostly because the things I want always sound so boring when they come out of my mouth. “Oh, you know – books, gin,...

How I learned to be honest with my clients

by Kirsty France | Nov 23, 2020 | business life, copywriting, storytelling, writing

Photo by Andre Furtado from Pexels Starting out in business is a huge adventure. I was so excited that I’d finally get to work on my own terms and write for a living. After a while, I realised that, while things were going well, I felt as if I was wearing a mask that...
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  • The story so far: celebrating ten years in businessFebruary 25, 2026

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