by Kirsty France | Jul 5, 2021 | blog writing, blogging, content marketing, marketing, outsourcing, storytelling, writing
Image by Ekaterina Bolovtsova via Pexels When you start coming up with blog topics, there’s one very important thing to keep at the front of your mind. Your customer. Whatever you write about, ask yourself, “Will my customers care about this?” If they won’t, don’t...
by Kirsty France | Jun 7, 2021 | blog writing, blogging, marketing, SEO, website copy, writing
Photo by Ivan Samkov from Pexels Have you started a blog and are wondering how long it will be before it brings those lovely new customers to your (virtual) door? Maybe you’re just thinking of starting one, but are hesitating because you don’t know...
by Kirsty France | May 24, 2021 | business life, storytelling, work life balance
Husband swimming the Channel – photo courtesy of James Spencer-Matthews In case you’re reading that question and wondering what the answer is, well, it’s me. I would. You’ll hear lots of business gurus telling you that business success is all about you – how...
by Kirsty France | May 20, 2021 | blog writing, blogging, Case study, Christmas marketing, content marketing, marketing, writing
Photo by Katrien Grevendonck from Pexels How do you market your business at Christmas when your service isn’t seasonal? A Christmas blog sounds like a great idea, but what on earth do you talk about? If the problem you solve could come up at any time of...
by Kirsty France | Mar 8, 2021 | blog writing, blogging, content marketing, writing
There are loads of reasons why you might have put off starting to write a business blog. One of the ones I hear a lot is the fact that it seems like a lot of work for one piece of content. (Actually, it doesn’t have to be one piece of content – read this to find out...
