by Kirsty France | Jul 20, 2021 | blog writing, blogging, business life, Case study, content marketing, copywriting, outsourcing
I first met Ros Birkett via a networking group (which is pretty much how I meet everyone these days). She’s utterly lovely and a brilliant person to have a coffee and a natter with. When it comes to branding and marketing, what Ros doesn’t know frankly isn’t worth...
by Kirsty France | Jul 9, 2021 | blog writing, blogging, content marketing, marketing, writing
Photo by Judit Peter via Pexels Finding new things to blog about can feel a bit relentless. You create a plan, then before you know it, you have to start all over again. I’d say it’s like painting the Forth Bridge, but even they’ve stopped. Then there’s the monotony...
by Kirsty France | Jul 5, 2021 | blog writing, blogging, content marketing, marketing, outsourcing, storytelling, writing
Image by Ekaterina Bolovtsova via Pexels When you start coming up with blog topics, there’s one very important thing to keep at the front of your mind. Your customer. Whatever you write about, ask yourself, “Will my customers care about this?” If they won’t, don’t...
by Kirsty France | Jun 7, 2021 | blog writing, blogging, marketing, SEO, website copy, writing
Photo by Ivan Samkov from Pexels Have you started a blog and are wondering how long it will be before it brings those lovely new customers to your (virtual) door? Maybe you’re just thinking of starting one, but are hesitating because you don’t know...
by Kirsty France | May 24, 2021 | business life, storytelling, work life balance
Husband swimming the Channel – photo courtesy of James Spencer-Matthews In case you’re reading that question and wondering what the answer is, well, it’s me. I would. You’ll hear lots of business gurus telling you that business success is all about you – how...
