by Kirsty France | Feb 1, 2021 | blog writing, blogging, content marketing, content strategy, marketing
When it comes to business marketing, there’s always a lot of chat about blogging. Some people will tell you that writing a blog is pointless because no one reads them anymore, and others will tell you it’s essential. It won’t surprise you to hear that I recommend...
by Kirsty France | Jan 4, 2021 | blog writing, blogging, content marketing, marketing, writing
Photo by Tatiana Syrikova via Pexels If you’re starting the year with a marketing plan in place and content ready to go, hurrah! This blog will help you with new ideas if you need them. It’ll also act as a handy checklist if things aren’t working as you’d like them...
by Kirsty France | Dec 14, 2020 | blog writing, blogging, business growth, business life, content marketing, copywriting, marketing, writing
Photo by Andrea Piacquadio from Pexels Marketing (and especially the selling part of marketing) can make a lot of us feel deeply icky. We know we need to sell stuff to make a living, but the idea of giving anyone the hard sell just feels wrong. There are lots of...
by Kirsty France | Oct 19, 2020 | blog writing, blogging, business growth, content marketing, marketing, storytelling
Have you made a Christmas list? When you run a business, Christmas gifts can start to shift towards practicality or even become completely intangible. For most of the small business owners I know, the list goes something like this: More sleep. Even more sleep. Snacks....
by Kirsty France | Aug 31, 2020 | blog writing, blogging, writing
You might think that the way you structure your blog post isn’t that important. You couldn’t be more wrong. What you write is really important, but the way you set it out is, possibly, even more crucial. If your blog post is one big block of text, guess what? Your...
