by Kirsty France | Feb 7, 2022 | blog writing, blogging, content marketing, editing
Photo by Suzy Hazelwood from Pexels Have you ever sat looking at a blog post you’ve just slaved over and felt that it was just a bit – meh? Could it possibly be a bit waffly and difficult to read? Maybe you’re just wondering why anyone would be...
by Kirsty France | Nov 8, 2021 | blog writing, blogging, Case study, content marketing, marketing, writing
Image by Just Jules jewellery Freelance life has its ups and downs, but sometimes you get lucky. One of my lucky moments involved meeting the lovely Jules Baines from Just Jules jewellery. I met Jules networking (I know, this is a recurring theme for me). We became...
by Kirsty France | Jul 20, 2021 | blog writing, blogging, business life, Case study, content marketing, copywriting, outsourcing
I first met Ros Birkett via a networking group (which is pretty much how I meet everyone these days). She’s utterly lovely and a brilliant person to have a coffee and a natter with. When it comes to branding and marketing, what Ros doesn’t know frankly isn’t worth...
by Kirsty France | Jul 9, 2021 | blog writing, blogging, content marketing, marketing, writing
Photo by Judit Peter via Pexels Finding new things to blog about can feel a bit relentless. You create a plan, then before you know it, you have to start all over again. I’d say it’s like painting the Forth Bridge, but even they’ve stopped. Then there’s the monotony...
by Kirsty France | Jul 5, 2021 | blog writing, blogging, content marketing, marketing, outsourcing, storytelling, writing
Image by Ekaterina Bolovtsova via Pexels When you start coming up with blog topics, there’s one very important thing to keep at the front of your mind. Your customer. Whatever you write about, ask yourself, “Will my customers care about this?” If they won’t, don’t...
