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Case study: writing a blog for Goldfinch Marketing’s client

by Kirsty France | Dec 9, 2022 | blog writing, blogging, Case study, content writing, outsourcing, writing

One of my favourite things about my work is the chance to learn about the different ways that creative people work. I loved art at school, but I know that there are artists and designers out there that are far better at creating visuals than I am. Hand me a pen and a...

Case study – creating flexible packaged services for Fishers Solicitors

by Kirsty France | Mar 21, 2022 | blog writing, blogging, Case study, copywriting, marketing, outsourcing, website copy, writing

My work with Fishers Solicitors started thanks to a conversation about my packaged services at a networking event. If you’re at all familiar with my work, you’ll know that’s a common occurrence. I’m usually involved in the conversation in question, but this time I...

Case study – rewriting website copy for Photography by Jess Iliffe

by Kirsty France | Jan 19, 2022 | Case study, copywriting, outsourcing, website copy

Photo credit: Photography by Jessica Iliffe Jess Iliffe has the best job in the world (obviously, I do too, but hers is still fantastic). She gets to hang out with cute babies and their parents all day and take the most beautiful pictures. I met Jess networking (no...

Case study: Just Jules jewellery

by Kirsty France | Nov 8, 2021 | blog writing, blogging, Case study, content marketing, marketing, writing

Image by Just Jules jewellery Freelance life has its ups and downs, but sometimes you get lucky. One of my lucky moments involved meeting the lovely Jules Baines from Just Jules jewellery. I met Jules networking (I know, this is a recurring theme for me). We became...

Case study – creating new content ideas for Birkett Consulting

by Kirsty France | Jul 20, 2021 | blog writing, blogging, business life, Case study, content marketing, copywriting, outsourcing

I first met Ros Birkett via a networking group (which is pretty much how I meet everyone these days). She’s utterly lovely and a brilliant person to have a coffee and a natter with. When it comes to branding and marketing, what Ros doesn’t know frankly isn’t worth...
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Latest Posts

  • Writing for Humans: How UX Makes Your Content Actually WorkFebruary 25, 2026
  • Why is it hard to turn your knowledge into great website copy?February 25, 2026
  • User experience: why the words on your website matterFebruary 25, 2026
  • 10 lessons from 10 years: what I wish I’d known when I started my businessFebruary 25, 2026
  • The story so far: celebrating ten years in businessFebruary 25, 2026

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