by Kirsty France | Mar 4, 2026 | content strategy
A few years ago, the host of a local networking event posted in their Facebook group asking who they could talk to about blogging. When I logged on later, I hadn’t seen the original post, but noticed lots of people had tagged me and found that my name had been the...
by Kirsty France | Dec 8, 2025 | marketing, Marketing plan
If you’re looking ahead to next year and planning your marketing, how are you feeling? If you find it daunting, it might be time to simplify things. Here’s my guide to help you create your marketing plan without the overwhelm. Where do your ideal clients find you? If...
by Kirsty France | Nov 27, 2025 | business growth, content strategy, Marketing review
We’re heading towards the end of the year, when lots of us reflect on the things that made us happy, what we’d like to change and how we want the year ahead to feel. If you’re thinking about your business and getting ready to review your marketing, here are a few...
by Kirsty France | Nov 3, 2025 | AI, copywriting
Yes, you read that right. I did say you need a human copywriter as well as AI, and not instead of it. You might think I’m opposed to AI, but I’m not. If you use it well, it’s a very useful tool, but it’s not a substitute for a real person. Here’s my guide to the pros...
by Kirsty France | Oct 13, 2025 | content ideas, content marketing, content strategy, content writing, marketing
I don’t do marketing strategy. Except, I kind of do. Sort of. Good copywriting is built on understanding who you’re talking to, where you’ll find them and what you want to achieve. We won’t get anywhere if the language I use to speak to your people misses the mark....
