by Kirsty France | Jun 4, 2026 | Brand voice, branding
Have you ever looked at a competitor’s marketing and thought, “I’ll never be able to do that.” You can really feel it when you’re a small business, and they’re a big brand. They have teams of marketers, and you have, well, yourself. They look polished, their posts pop...
by Kirsty France | May 12, 2026 | blog writing, blogging, business growth
You’ve decided to write a blog for your small business. Music to my ears. But you’re the kind of person who wants to know how this stuff actually works. It’s all very well thinking of ideas you want to write about, but how does a blog post help you take someone from a...
by Kirsty France | Apr 13, 2026 | content marketing
Have you ever posted the same thing to social media more than once? Did you glance over your shoulder, wondering if your followers would notice that today’s post wasn’t something sparkly and new, but was, in fact, identical to something from six months ago? You’ve...
by Kirsty France | Apr 10, 2026 | blog writing
Have you ever felt as if marketing is like being on a treadmill with no off switch? You either have to jump to safety or fall flat on your face, but neither of those will help you tell people about your business. You write something, share it on social media, and it...
by Kirsty France | Mar 4, 2026 | content strategy
A few years ago, the host of a local networking event posted in their Facebook group asking who they could talk to about blogging. When I logged on later, I hadn’t seen the original post, but noticed lots of people had tagged me and found that my name had been the...
