by Kirsty France | Nov 29, 2021 | business life, Christmas marketing, storytelling, work life balance
Photo by Valeria Boltneva from Pexels It’ll soon be time to hang up the ‘closed’ sign and head off for Christmas. (My closed sign is metaphorical – my office is in the garden and I don’t get visitors.) I know that there are lots of things that are...
by Kirsty France | Nov 22, 2021 | business life, business tools, Christmas marketing, gift guide, work life balance
Photo from freestocks.org via Pexels I know that when you buy Christmas presents it’s because you love the person you’re giving it to and you want to give them a treat. Buying them a business-related gift can feel a little bit boring. It doesn’t have to be. If you ask...
by Kirsty France | Nov 8, 2021 | blog writing, blogging, content marketing, content strategy, copywriting, SEO, website copy, writing
Image by Suzy Hazelwood via Pexels It’s all very well knowing that you want to include evergreen content in your marketing. (If you don’t know what evergreen content is or why you’d need it, start here.) The real question is, how do you start creating it? Read on for...
by Kirsty France | Nov 1, 2021 | blog writing, blogging, content marketing, content strategy, copywriting, marketing, SEO, website copy, writing
Photo by invisiblepower from Pexels If you’ve ever heard the phrase ‘evergreen content’, you might have written it off as a bit of a buzzword. You might have heard it described as ‘cornerstone’ content in those SEO guide,s too. The thing is, if you...
by Kirsty France | Oct 11, 2021 | blog writing, blogging, content marketing, copywriting, marketing, Product descriptions, social media, website copy, writing
Photo by RODNAE Productions from Pexels If you already write brilliant product descriptions (and if you’re not sure where to start, read this), you might think that they’ll just sit on your website until your customers find them. Not necessarily. They...
