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How email marketing can turn subscribers into customers

by Kirsty France | Sep 11, 2023 | content marketing, content writing, email marketing, writing

Getting people to sign up to your email list gives you a whole load more control over what your audience sees. It’s true that your emails may end up in someone’s unopened backlog. However, they’re much more likely to see your content than if you rely on social media,...

Why you still need to write marketing content

by Kirsty France | Sep 13, 2022 | blog writing, blogging, content marketing, content writing, copywriting, email marketing, marketing, writing

When it comes to marketing, video is everything, right? You might be getting amazing results on TikTok and Instagram is showing Reels to more people than static images. Why would you need written content when you can put everything you want to say into a video? It...

6 tips to make planning your Christmas marketing a breeze

by Kirsty France | Jul 4, 2022 | Christmas marketing, content marketing, email marketing, gift guide, marketing, Product descriptions, social media, writing

Photo by Simon Migaj from Pexels Your Christmas marketing could be all about gifts, but it can also give you the chance to show your customers what you’re about and to have some fun. You can find some ideas for things to talk about in your Christmas marketing here....

How you can use your blog in your email marketing

by Kirsty France | Sep 13, 2021 | blog writing, blogging, content marketing, email marketing, marketing, writing

Photo by Vlada Karpovich from Pexels When you’ve gone to the effort of writing a blog, I’m willing to bet that you don’t want it to just sit there on your website. You want it to be out in the world, being read by your ideal customers. At least, I hope...

How storytelling can make your email marketing better

by Kirsty France | Sep 6, 2021 | content marketing, copywriting, email marketing, marketing, storytelling, writing

Photo by Suzy Hazelwood from Pexels Once upon a time, there was a brave warrior princess who decided to start a business. She told lots of stories in her email marketing so her customers would love her, and her business was a great success. The end....
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