by Kirsty France | Mar 21, 2022 | blog writing, blogging, Case study, copywriting, marketing, outsourcing, website copy, writing
My work with Fishers Solicitors started thanks to a conversation about my packaged services at a networking event. If you’re at all familiar with my work, you’ll know that’s a common occurrence. I’m usually involved in the conversation in question, but this time I...
by Kirsty France | Feb 28, 2022 | blog writing, blogging, content marketing, content strategy, marketing, social media
Photo by Karolina Grabowska from Pexels When you repurpose your blog, you take it from being a series of lovely, informative posts on your website to a content-generating machine. No, I’m not exaggerating. When you’ve gone to the effort of writing a...
by Kirsty France | Dec 13, 2021 | blog writing, blogging, branding, business life, content marketing, copywriting, marketing, writing
Photograph by Amber Gosden It’s a cliché for a reason – people buy people. Most big brands don’t build themselves around the personality of the owner, but small businesses like ours have to. It can feel utterly squirm-inducing to put yourself out there in your...
by Kirsty France | Nov 8, 2021 | blog writing, blogging, content marketing, content strategy, copywriting, SEO, website copy, writing
Image by Suzy Hazelwood via Pexels It’s all very well knowing that you want to include evergreen content in your marketing. (If you don’t know what evergreen content is or why you’d need it, start here.) The real question is, how do you start creating it? Read on for...
by Kirsty France | Nov 1, 2021 | blog writing, blogging, content marketing, content strategy, copywriting, marketing, SEO, website copy, writing
Photo by invisiblepower from Pexels If you’ve ever heard the phrase ‘evergreen content’, you might have written it off as a bit of a buzzword. You might have heard it described as ‘cornerstone’ content in those SEO guide,s too. The thing is, if you...
