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How storytelling can make your email marketing better

by Kirsty France | Sep 6, 2021 | content marketing, copywriting, email marketing, marketing, storytelling, writing

Photo by Suzy Hazelwood from Pexels Once upon a time, there was a brave warrior princess who decided to start a business. She told lots of stories in her email marketing so her customers would love her, and her business was a great success. The end....

Case study – creating new content ideas for Birkett Consulting

by Kirsty France | Jul 20, 2021 | blog writing, blogging, business life, Case study, content marketing, copywriting, outsourcing

I first met Ros Birkett via a networking group (which is pretty much how I meet everyone these days). She’s utterly lovely and a brilliant person to have a coffee and a natter with. When it comes to branding and marketing, what Ros doesn’t know frankly isn’t worth...

How you can find fascinating blog topics

by Kirsty France | Jul 5, 2021 | blog writing, blogging, content marketing, marketing, outsourcing, storytelling, writing

Image by Ekaterina Bolovtsova via Pexels When you start coming up with blog topics, there’s one very important thing to keep at the front of your mind. Your customer. Whatever you write about, ask yourself, “Will my customers care about this?” If they won’t, don’t...

Your marketing: do you know who’s watching?

by Kirsty France | Jun 21, 2021 | blog writing, content marketing, copywriting, marketing, social media, website copy, writing

Image by Daria Shevtsova via Pexels That sounds a bit creepy, doesn’t it? Like you might have a stalker. In a sense, you probably have, just in a good way. I’ve been in business for over 5 years now* and it’s taught me a lot about the way people respond to marketing....

Want more website visitors? You need to speak your customers’ language

by Kirsty France | Jun 14, 2021 | content marketing, copywriting, marketing, SEO, social media, website copy, writing

Photo by EKATERINA BOLOVTSOVA from Pexels You’ve probably spent a lot of time and effort creating a great-looking website for your business. There’s a lot of technical work you can do if you want more website visitors, but one of the most important bits...
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