by Kirsty France | Sep 10, 2019 | blog writing, blogging, content marketing
I’m generally not a fan of stating the bleeding obvious. I don’t like it when people talk down to me so there’s no way I’m going to do it to anyone. The trouble is, sometimes it leads me to credit people with knowledge that they don’t already have. This is not a...
by Kirsty France | Jul 9, 2019 | blog writing, blogging, storytelling, writing
I know, you’ve heard people like me bang on endlessly about using storytelling in your marketing. It’s a great way to get personality into your content and set yourself apart from the crowd. The thing is, how do you do it? It won’t surprise you to hear that it’s not...
by Kirsty France | Jun 3, 2019 | marketing, writing
I had a fabulous meeting with a lovely lady recently, and it got me thinking (again) about all the different skills you need in business. She was talking about all of the different elements that she was bringing together to make sure that the message she was sending...
by Kirsty France | May 20, 2019 | content strategy
Yawn. I know what you’re thinking. I’ve gone from creating mildly entertaining blogs about writing and marketing to suddenly deciding to bore you all to death. Unless you’re someone who loves numbers and digging into an analysis of the figures. If you are, thank you....
by Kirsty France | May 13, 2019 | blog writing, blogging, content strategy, marketing
This is another one of those subjects where I’ll forgive you for reading the title and saying huh? The question should really be – when you look back over the blogs and social media posts you’ve written, do they all sound like you? When you keep things consistent...
