by Kirsty France | Jun 8, 2026 | Brand voice
What image pops into your head when someone says you need to be professional? It might feel a bit stiff, possibly even boring. You need to be reserved, use formal language, and keep your views out of it. I don’t think so. You can have a personality and still connect...
by Kirsty France | Jun 4, 2026 | Brand voice, branding
Have you ever looked at a competitor’s marketing and thought, “I’ll never be able to do that.” You can really feel it when you’re a small business, and they’re a big brand. They have teams of marketers, and you have, well, yourself. They look polished, their posts pop...
by Kirsty France | Apr 13, 2026 | content marketing
Have you ever posted the same thing to social media more than once? Did you glance over your shoulder, wondering if your followers would notice that today’s post wasn’t something sparkly and new, but was, in fact, identical to something from six months ago? You’ve...
by Kirsty France | Apr 10, 2026 | blog writing
Have you ever felt as if marketing is like being on a treadmill with no off switch? You either have to jump to safety or fall flat on your face, but neither of those will help you tell people about your business. You write something, share it on social media, and it...
