by Kirsty France | May 11, 2020 | email marketing, marketing, writing
Email marketing is officially still alive (and if you don’t believe me, read this). But how do you get it right? There are (of course) lots of different approaches you could take. Some of my favourite emails are written like letters, giving you an insight into the...
by Kirsty France | May 5, 2020 | content marketing, email marketing, writing
How many emails are currently sitting in your inbox, unopened or otherwise ignored? We subscribe to so many different things, ticking the box to accept email marketing because we like the look of a free download or a special offer. Then the emails start to land… The...
by Kirsty France | Mar 16, 2020 | content marketing, Guest blog, marketing
In a nutshell, your brand is your most valuable asset. Whether at home or in the workplace, we all have brand preferences. Firm favourites we use often, ones we’re following and may well try out next time, and those, for whatever reason, we dislike, mistrust, and...
by Kirsty France | Feb 10, 2020 | blog writing, blogging, content marketing, marketing, writing
Don’t give yourself a blogging headache I know, I know. I’ve been urging you on to write a blog for your business since the last decade (feels weird to be able to say that), and now I’m telling you not to?! Well, no. Mostly, a blog is still a really good idea...
by Kirsty France | Sep 6, 2016 | blog writing, blogging, writing
So you’ve decided your business needs a blog. Or maybe you’re just thinking it might. Congratulations! Writing a blog is one of the best things you can do to connect with your customers. Blogging allows you to talk to your audience in your own voice...
