How to plan your marketing so you can actually take a break

by Kirsty France | Aug 17, 2026 | business life, Marketing plan, work life balance

You’re allowed to take a break and reduce the amount of marketing you do, or even pause it altogether. (If you’re not sure about that, read this first.) You don’t have to keep all your marketing guns blazing all the time. Maintenance mode can keep people engaged while...

Does your marketing stop when you do?

by Kirsty France | Aug 10, 2026 | content marketing, Marketing plan

As I write this, I’ve just come back from a brilliant family holiday. My kids are both in secondary school now, and I’m increasingly conscious of the need to make the most of the time I have with them. At the same time, I have a business to run, which means making...

How to write content your ideal customer wants to read

by Kirsty France | Jul 9, 2026 | content ideas, content writing

Why knowing your audience changes your marketing

by Kirsty France | Jul 6, 2026 | content marketing, marketing

Can you have personality and still be professional?

by Kirsty France | Jun 8, 2026 | Brand voice

What image pops into your head when someone says you need to be professional? It might feel a bit stiff, possibly even boring. You need to be reserved, use formal language, and keep your views out of it. I don’t think so. You can have a personality and still connect...