by Kirsty France | Nov 27, 2025 | business growth, content strategy, Marketing review
We’re heading towards the end of the year, when lots of us reflect on the things that made us happy, what we’d like to change and how we want the year ahead to feel. If you’re thinking about your business and getting ready to review your marketing, here are a few...
by Kirsty France | Nov 3, 2025 | AI, copywriting
Yes, you read that right. I did say you need a human copywriter as well as AI, and not instead of it. You might think I’m opposed to AI, but I’m not. If you use it well, it’s a very useful tool, but it’s not a substitute for a real person. Here’s my guide to the pros...
by Kirsty France | Oct 13, 2025 | content ideas, content marketing, content strategy, content writing, marketing
I don’t do marketing strategy. Except, I kind of do. Sort of. Good copywriting is built on understanding who you’re talking to, where you’ll find them and what you want to achieve. We won’t get anywhere if the language I use to speak to your people misses the mark....
by Kirsty France | Sep 29, 2025 | content marketing, content strategy
If your head is full of jumbled thoughts and ideas, and your marketing ideas feel messy, you might wonder how you’ll ever turn them into content that makes sense to your future customers. I generally work with people who have a plan for their marketing, but I’ve...
by Kirsty France | Aug 28, 2025 | Brand voice, branding, content marketing, content writing, copywriting, writing
What does your marketing voice sound like? It might be a bit like your mum’s phone voice when you were a kid. You knew she was talking to someone important if her voice edged towards Lady Bracknell. The way you speak probably changes for different audiences, but how...
