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Is it ever OK to use jargon in your marketing?

by Kirsty France | Nov 16, 2020 | blog writing, blogging, content marketing, copywriting, email marketing, marketing, social media, website copy, writing

Photo by Yan from Pexels When it comes to marketing, I’m a big fan of keeping things simple. Let people know that you understand the problem they’re experiencing and show them how you can help. Of course, there are loads of different ways to do that....

How you can write product descriptions that sell

by Kirsty France | Nov 2, 2020 | Christmas marketing, content marketing, Product descriptions, website copy, writing

Photo by Ylanite Koppens from Pexels When you sell products online, you might think that the images you use are the most important thing. Of course, if your images are rubbish, you won’t sell much. Your customers need to be able to see what they’re...

Are you taking your customers on a journey?

by Kirsty France | Oct 12, 2020 | content marketing, website copy, writing

I know, I know, I sound like I’m about to start banging on about the X Factor or something. Not a chance. My Saturday nights are currently spent watching the Marvel movies with the kids. (There’s also the fact that watching Chris Hemsworth unleash lightning is much...

How to structure your blog post to get more readers

by Kirsty France | Aug 31, 2020 | blog writing, blogging, writing

You might think that the way you structure your blog post isn’t that important. You couldn’t be more wrong. What you write is really important, but the way you set it out is, possibly, even more crucial. If your blog post is one big block of text, guess what? Your...

Is email marketing dead?

by Kirsty France | May 5, 2020 | content marketing, email marketing, writing

How many emails are currently sitting in your inbox, unopened or otherwise ignored? We subscribe to so many different things, ticking the box to accept email marketing because we like the look of a free download or a special offer. Then the emails start to land… The...
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