by Kirsty France | Mar 23, 2020 | business life, content marketing, social media, storytelling, writing
I had a completely different blog post written for this week. Yet somehow I couldn’t bring myself to publish it. It felt a tiny bit irrelevant to tell another story when the world has turned upside down. So here I am. The only question running through my head is ‘how...
by Kirsty France | Mar 9, 2020 | blog writing, blogging, content marketing, writing
Does your blog need to smile more? When you first write a blog for your business, it can be hard to get the tone right. Too serious and your potential customers will stop reading (unless it’s so dry you’ve actually caused them to nod off mid-sentence). On the other...
by Kirsty France | Sep 23, 2019 | storytelling
This week has a bit of an end-of-an-era feeling for me. I’d only been in business for about 6 months when a friend got in touch to ask if I’d do some consultancy work for her. She worked in the legal department for a large company, and they needed some support as one...
by Kirsty France | Jun 3, 2019 | marketing, writing
I had a fabulous meeting with a lovely lady recently, and it got me thinking (again) about all the different skills you need in business. She was talking about all of the different elements that she was bringing together to make sure that the message she was sending...
by Kirsty France | May 28, 2019 | storytelling
I sometimes feel that I get bombarded by other people’s definitions of success. I hear all the talk about hustle and being a weekend warrior. Someone in one of the business Facebook groups I’m in even asked whether members were aiming for ‘five figures or six’ this...
